A commonly used anglicism for the adequacy of products in foreign markets is localization. This process implies the adaptation of a good or service to be accepted in a specific geographic location, according to the uses and customs of the communities that live there. An example of this would be the different flavors of Kit-Kat […]
Globalization is perhaps one of the key defining aspects of the 21st century. We live in a world where people are more connected than ever. In the Services sector companies have clients and competitors all over the world. In the product sector value chains go across continents, and in the manufacturing process of even the […]
We have great experience working as a team with many of our clients, in the launch of their new multilingual websites. We know that it is a stressful experience to have so many decisions, details and so much work to be done. To choose a design, write all the specialized content, define a marketing plan, […]
We are living the future that we anticipated, in which technology has infiltrated even into our wardrobe, not only in smart watches, glasses, and headphones but also in clothes that use the latest technology and even developers and manufacturers continue to investigate new uses and possibilities. Now our goal is to translate the interface of […]