If you have had the opportunity to read or listen to Spanish on multiple occasions, you might have observed how the language exhibits changes that depend on the context in which it is expressed. These variations often manifest in accents, pronunciation, and even the choice of words. But have you ever wondered why this happens? […]
A commonly used anglicism for the adequacy of products in foreign markets is localization. This process implies the adaptation of a good or service to be accepted in a specific geographic location, according to the uses and customs of the communities that live there. An example of this would be the different flavors of Kit-Kat […]
Having an editable source file to work with is a well-known aspect of the translation industry, but it often goes undiscussed. Editable files can easily be translated while still maintaining the original format and allows a translator to take advantage of all the quality and productivity tools at their disposal (Translation Memories, Glossaries, Do Not […]
Globalization is perhaps one of the key defining aspects of the 21st century. We live in a world where people are more connected than ever. In the Services sector companies have clients and competitors all over the world. In the product sector value chains go across continents, and in the manufacturing process of even the […]
Let’s imagine for a second that you have an amazing new product or service that is just better than anything the competition has. You have prototyped it, launched it locally and then expanded little by little (or very fast) and now you sit comfortably in a strong position on your local market. One day you […]
In today’s globalized economy, the need to communicate with speakers of other languages is sure to arise. This could be in the form of a recurring communication, or perhaps just a one-time need. No matter whether your business deals in finance, health care, legal, education, e-commerce, or another field, this issue is bound to come […]
Plenty has been said about the benefits of translating your content, on why you should communicate with your target audience on their own language and talk to them on their own terms. Today we want to discuss going the extra mile: doing Voiceover for your content. Voiceover is a better way of connecting with your […]
Introduction If you think about it, everything you do in life needs quality control: the food you cook, the essay you write in school, that DIY shelf you built. If all those things need to be done right and work properly, then it is clear that quality control must be stricter when you provide a […]
Videos are an essential part of our daily lives. In social media and video platforms and websites, we see numerous clips with all kinds of content. But videos can also be found in the professional and business world, where they can provide a unique advantage: They can make a product or service “come to life”. […]
Portuguese is a very important language and at some point, you may find yourself wanting to make your content accessible to the rather large audience of Portuguese speakers. That’s when you will find out that there are many types of Portuguese and ask yourself “Which one shall I choose?” In this article, we will explore […]