Expanding into international markets is a priority for many eCommerce businesses. While logistics, pricing, and market research are crucial, language plays an equally important role in reaching global customers. Translating an eCommerce platform enables businesses to connect with buyers in different countries, making it easier to gain their trust and increase conversions. It is worth […]
A commonly used anglicism for the adequacy of products in foreign markets is localization. This process implies the adaptation of a good or service to be accepted in a specific geographic location, according to the uses and customs of the communities that live there. An example of this would be the different flavors of Kit-Kat […]
Globalization is perhaps one of the key defining aspects of the 21st century. We live in a world where people are more connected than ever. In the Services sector companies have clients and competitors all over the world. In the product sector value chains go across continents, and in the manufacturing process of even the […]