A Deep Understanding of Cultural Sensitivity

Medical translation goes beyond simply converting words from one language to another. It requires an understanding of the cultural and linguistic nuances that influence how information is received. One of the most overlooked aspects of medical translation is cultural sensitivity. Language is deeply connected to culture, and failing to consider these elements can lead to misunderstandings or misinterpretations. At Australis, we provide localization services to ensure that translations are adapted to the cultural background of the target audience. We take into account factors such as idiomatic expressions, local medical terminology, tone, and formalities to make sure the message is not only accurate but also culturally appropriate. Whether translating patient brochures, consent forms, or medical reports, our team ensures that the information is clear, respectful, and relevant to the people who need it most.

Leveraging Technology to Improve Quality and Efficiency

In today’s fast-paced world, medical translation must balance quality with efficiency. At Australis, we use Computer-Assisted Translation (CAT) tools, databases, and other resources to enhance accuracy and maintain consistency across all projects. CAT tools allow us to build and utilize translation memories, glossaries, and term bases, which are essential for maintaining coherence in medical terminology across different documents. This not only improves the quality of translations but also helps reduce costs and speed up delivery times. While technology plays a valuable role in our work, it is always combined with human expertise. Automated tools alone are not enough when it comes to medical translations, as context and cultural nuances require professional judgment. Our team ensures that every translated document is carefully reviewed and adapted as needed.

Expertise and a Commitment to Ongoing Learning

Medical translation is a field that demands continuous learning and adaptation. Medical advancements, new research, and evolving terminology require translators to stay updated at all times. At Australis, we have assembled a team of professionals with over a decade of experience in medical and healthcare translation. Our specialists not only keep pace with industry changes but also work to ensure that complex medical information is translated into clear, accessible language that both professionals and non-specialists can understand. Each project presents unique challenges, whether it involves highly technical content for specialists or simplified instructions for patients. Our team carefully analyzes every document to ensure that the final translation is faithful to the original text while remaining easy to understand. The goal is always to provide reliable and meaningful translations that serve their intended purpose.

A Proven Track Record of Success

Australis has worked with clients across various sectors of the medical and healthcare industry. Our experience includes collaborations with pharmaceutical companies, hospitals, healthcare providers, research institutions, and individual patients seeking assistance with medical documentation. Some of the documents we have translated include:

• DNA test results and genetic analysis reports
• Medical reports for children with disabilities and disorders
• Patient discharge instructions after hospitalization
• Information brochures on topics such as nutrition, breastfeeding, and disease prevention
• Consent forms for medical procedures and data privacy agreements
• Instructions for medical devices, including infusion pumps and ventilators

No matter the complexity of the document, our approach remains the same: accuracy, clarity, and cultural relevance.

Why Choose Australis?

Australis is more than just a translation provider; we are a dedicated partner in bridging language barriers in the medical field. With a strong focus on precision, cultural sensitivity, and efficiency, we ensure that critical medical information is conveyed accurately and effectively. Whether you are a healthcare professional, researcher, or patient in need of medical translation services, our team is committed to delivering translations that you can trust. By combining industry expertise with cutting-edge tools and a deep understanding of cultural differences, we provide solutions that truly meet the needs of the medical community. When accuracy and reliability matter most, Australis is the right choice for your medical translation needs.

It is worth mentioning that the success of an international multilingual e-commerce strategy goes beyond only translating the website text. It requires a thorough understanding of the target market, including its buying habits and preferred search terms, and may even require translating elements of the underlying website structure.

In this case, the process involves translating website content, ad keywords, metadata, and image alt text while integrating local expressions and phrases to optimize search engine performance. This comprehensive approach creates a natural and relevant shopping experience for international customers, helping to build trust, increase sales, and produce long-term loyalty.

Key Benefits of Translation in eCommerce.

Translating an eCommerce website is a powerful way to enter new markets. While the immediate advantages are clear, such as reaching a broader audience, it is also important to examine the deeper impact of translation on customer behavior, brand perception, and long-term business growth.

A well-executed translation strategy requires cultural insight, attention to search engine optimization (SEO), and a focus on delivering a seamless shopping experience. Below are some of the key benefits of implementing translation in eCommerce.

1. Enhanced Customer Experience: A translated website allows customers to navigate product listings, descriptions, and payment options in their preferred language. This improves their shopping experience, reducing confusion and hesitation during the purchasing process. Clear communication builds confidence, increasing the likelihood of completed transactions and repeat purchases.

Additionally, localized content shows respect for cultural differences, making customers feel valued and understood. Providing customer support in multiple languages further enhances satisfaction, ensuring that queries and concerns are addressed efficiently.

2. Higher Conversion Rates: Customers are more likely to make a purchase when they fully understand product details, pricing, and shipping terms. Providing information in their native language minimizes misunderstandings and reduces cart abandonment rates. This could lead to a more efficient sales process. A localized checkout experience, including currency conversion and familiar payment methods, further encourages customers to complete transactions.

Additionally, trust signals such as translated customer reviews and localized return policies help reassure buyers, leading to increased confidence in the brand. When shoppers feel secure and informed, they are more inclined to finalize their purchases and return for future transactions.

3. Improved Search Engine Visibility: Search engines prioritize content that aligns with local language preferences, making it more likely that international customers will discover an eCommerce store. By using translated content, businesses improve their chances of ranking higher in search results, increasing traffic and potential sales.

Also, with localization, you can add region-specific keywords to your website, making content more relevant to local audiences. Search engines reward businesses that provide value through well-optimized, native-language content, resulting in better organic reach. Additionally, implementing “hreflang” tags in the code ensures that the correct language version of a website appears in search results, maximizing visibility in different markets.

Long-Term Impact on Brand Reputation

In addition to the possibility of driving direct sales, effective translation plays a crucial role in enhancing brand reputation. Customers are more likely to trust companies that communicate in their language. This connection helps e-commerce businesses distinguish themselves in a competitive global marketplace by creating a sense of familiarity and reliability.

This can be further explained by the following points:

1. Stronger Customer Trust: When customers see a business communicating in their language, they perceive it as more reliable and reachable. Trust is an essential factor in encouraging repeat purchases and positive word-of-mouth referrals. By addressing language barriers, businesses create a frictionless shopping experience that reinforces their commitment to customer needs. Additionally, localized customer support and marketing campaigns further enhance trust by demonstrating an understanding of regional preferences and values. A company that invests in clear, native-language communication is more likely to earn customer confidence and long-term loyalty.

2. Competitive Advantage: Businesses that invest in translation differentiate themselves from competitors that may only offer content in one language. This edge can lead to higher market penetration and increased customer engagement. Companies that proactively cater to multilingual audiences position themselves as industry leaders, making it easier to expand into new markets. In contrast, businesses that fail to offer localized content risk alienating potential customers and losing market share to competitors that prioritize accessibility. A multilingual strategy can also improve brand recall, as customers are more likely to remember and return to a business that communicates effectively in their language.

3. Global Brand Recognition: A company that speaks to customers in multiple languages builds a global reputation. This not only attracts a wider audience but also strengthens brand equity in multiple regions. Consistent multilingual messaging across digital platforms, advertisements, and customer interactions reinforces a brand’s international presence. Businesses that integrate culturally relevant storytelling into their marketing efforts can deepen emotional connections with customers worldwide. Additionally, a strong multilingual presence helps companies establish credibility with international partners, suppliers, and investors, further solidifying their reputation as a globally recognized brand.

Conclusion

Translation is a critical factor in the success of cross-border eCommerce. By enabling customers to access information in their native language, businesses can enhance user experience, comply with regulations, and improve search visibility. Moreover, translation strengthens brand reputation by fostering trust, differentiating businesses from competitors, and building global recognition.

As global eCommerce continues to grow, incorporating professional translation into your strategy will help your business stay competitive and achieve lasting success. To learn how we can support your international growth, visit: https://australis-localization.com/industries-marketing-translations/

However, with the mass production of videos, there is a growing need for accurate and accessible subtitling services, especially as these videos aim to engage diverse and global audiences. Subtitles improve reach and understanding while also enhancing video performance to connect with a broader audience.

To better understand this shift, we will explore the factors driving the popularity of formats like Reels and the benefits of incorporating subtitles into such media.

5 Reasons for the popularity and acceptance of Short-Form Video format.

1. Quick Consumption: In the face of a declining attention span, short videos satisfy the need for instant gratification, offering impactful content in 60 seconds or less. As a result, platforms have adapted by giving priority to this format.

2. Engaging Format: The mix of visuals, sound, and storytelling makes short videos captivating. Interactive features like likes, comments, and shares boost audience participation, while editing and subtitles enhance their appeal.

3. Algorithm Priority: Social media platforms favor short videos, often placing them at the top of feeds. This visibility helps creators expand their reach and grow their audience effectively.

4. Creative Freedom: Short videos allow creators to experiment with trends, music, filters, and editing to suit specific audiences and purposes, such as comedy, storytelling, or educational content.

5. Mobile-Friendly Design: Designed for vertical viewing, short videos fit the natural way people use smartphones, making them easy to watch anytime, anywhere.

As you can see, short-form videos have become a versatile medium, reaching audiences in various contexts and settings. This adaptability brings with it the challenge of ensuring that the content remains impactful and accessible to all viewers.

In this context, subtitles are a critical element in addressing this challenge, making them an indispensable part of short-form videos. Next, we will discuss this topic in more detail.

Why Subtitles Are Crucial for Short-Form Videos.

1. Silent Viewing: Many viewers watch videos on mute, especially in public or work settings. Subtitles ensure they can understand your content, keeping it effective even without sound.

2. Improved Accessibility: Subtitles make videos accessible to people with hearing impairments and meet growing accessibility expectations, broadening your audience and showing social responsibility.

3. Global Reach: Subtitles help your videos resonate with viewers who speak different languages, enhancing global engagement and fostering cross-cultural connections.

4. Enhanced Comprehension: Subtitles clarify fast-paced dialogue, heavy accents, or background noise, ensuring your message is quickly and effectively understood.

5. Increased Engagement Rates: Subtitles boost viewer retention and completion rates by making content easier to follow, increasing the likelihood of interactions like sharing or following.

Ways to Add Subtitles to Short-Form Videos.

When it comes to subtitling, creators will typically choose between automatic or professional subtitles.

Automatic subtitles are available on most social media platforms. This method is free and fast, making it convenient for quick content creation. However, automatic subtitles can sometimes contain errors, which may impact the accuracy and professionalism of the message you’re trying to convey.

On the other hand, professional subtitling services provides a more reliable and polished result. Professional subtitle services ensure your captions are accurate and easy to read, eliminating any errors that could distract viewers or diminish the impact of your message.

At Australis, we offer professional subtitling services that are both simple and cost-effective, helping you create accessible content that resonates with a broader audience, showing your true commitment to non-English speakers.

For detailed information about our subtitling services, visit our website. To explore our video editing and localization solutions, check out the following page.

Additionally, a multilingual SEO strategy is key to business that aims to expand globally. Through SEO localization, you can align your content with what your audience searches for, discusses, and evaluates online.

3 Key Aspects of the SEO Localization Process.

SEO, or search engine optimization, is about ensuring your audience finds you at the right moment. While creating content in multiple languages for your target markets can improve local search engine rankings in different regions, it is only one part of the equation. It’s equally important to address the critical question: “Are these the terms my audience uses to search for my product?”

With this as a starting point, at Australis Localization we have identified three key aspects to consider when starting an SEO localization process:

1. Keyword localization according to frequent search expressions: Literal translations of keywords will fall short. Instead, we research your audience’s search habits to detect the most relevant search terms for each target language and region.

The best way to generate great keywords is to combine the use of Keyword Search apps such as Google Trends, with professional in-country translators that will provide keywords that are natural to the people in the region you’re targeting.

For example, consider a foreign businessman planning to sell vehicle parts in the United States. If he translates the search term he knows for this product, he might use “Automotive parts.” However, U.S. consumers are more likely to search for “Auto parts.” As shown in the graph below, selecting the right keywords can significantly impact the effectiveness of a campaign, as some terms resonate more strongly with the target audience than others.

2. Technical Localization for SEO Elements: SEO localization extends beyond visible content; it also involves adapting technical elements such as meta titles, meta descriptions, and alt text for images. These elements must include localized keywords to improve search rankings and click-through rates.

This part of the SEO localization process can be a bit time-consuming, but it really pays off when you have a platform entirely designed for a foreign audience. A multilingual website that has its internal structure configured in different languages will make it easier for search engines to identify it as relevant for a specific search.

3. User Intent Alignment: Understanding and addressing user intent is essential in the SEO localization process. It’s not just about translating content but ensuring that it answers the specific needs and expectations of the target audience. Users in different regions may search for the same product or service differently based on their intent, preferences, or habits.

For example, while one audience might look for “affordable hotels,” another might prioritize “family-friendly accommodations.” This concept is especially useful when translating and localizing advertising content or ads, as it brings us closer to the specific topics that the target audience usually searches for.

3 Reasons Why Multilingual Content Is Essential in Digital Marketing.

Multilingual content is essential for the global success of digital marketing campaigns. Whether through emails, social media, or product pages, reaching customers in their language builds trust and encourages interaction. Here’s why it matters:

1. Cultural Relevance: Cultural relevance in marketing involves more than the direct translation of your current marketing materials; it requires an accurate localization to reflect the cultural values of the target audience. In this context, direct translation can miss local nuances, so creating content that resonates with the audience’s cultural experiences is essential.

When done correctly, culturally relevant content builds trust and loyalty. Consumers are more likely to engage with a brand that acknowledges their cultural values. However, neglecting cultural relevance can alienate the audience, causing the content to appear tone-deaf or offensive. A failure to adapt the message can also limit its effectiveness, reducing the brand’s impact. Ultimately, cultural relevance is crucial for establishing meaningful connections and ensuring the success of marketing efforts.

2. Higher Conversion Rates: People are more likely to act, whether subscribing, purchasing, or sharing, when they understand and relate to your message.

For example, a company that is localizing its email campaigns could experience an increase in click-through rate, as its target audience would be more likely to read content in their native language.

3. Broader Reach: Multilingual campaigns help you tap into new markets without overhauling your entire strategy. For example, a U.S. service app that translates its ads and app interface into Mandarin can effectively target Chinese-speaking audiences domestically and abroad.

Final Thoughts.

Multilingual content is no longer optional for businesses that want to succeed in today’s competitive business landscape. Whether it’s improving your SEO strategy across multiple markets or creating content that connects with your target audience on a more personal level, adopting a multilingual approach is the first step toward achieving global growth.

Translating and localizing your content, or even developing entirely new content, such as alternative texts, culturally focused campaigns, and more can be very challenging. For this type of scenarios, Australis Localization is here to support you. We specialize in everything multilingual, from localizing your SEO to managing multilingual projects across various formats, including text, images, video, and audio.

Visit our website for more information and let us help you build a stronger connection with your audiences worldwide.

But have you ever wondered why this happens? Well, Spanish, despite being spoken across different countries worldwide, undergoes regional variations based on geographical locations. Among these variations, there is a specific type of Spanish that distinguishes itself through a unique set of characteristics, encompassing culture and customs, even within different regions of the same country. This is known as Mexican Spanish.

Being so, our team of skilled native Spanish translators from Mexico has created a list of five reasons to help you understand what sets Mexican Spanish apart. We hope you find them interesting!  

1. Vocabulary.

In Mexican Spanish, the language showcases its individuality through a fascinating aspect of its vocabulary: the incorporation of words with indigenous roots. These words, derived from the rich cultural heritage of Mexico, contribute to the uniqueness of everyday expressions. For example, the word “chocolate” originates from the Nahuatl language, spoken by the Aztecs, and has become an integral part of not only Mexican but also international vocabulary. The presence of such indigenous words adds depth and cultural significance to the language, reflecting the rich heritage of the Mexican people.

In addition to its indigenous roots, Mexican Spanish also embraces casual jargon that adds a vibrant touch to everyday conversations. One such word is “chido”, a popular Mexican slang term used to express excitement, admiration, or approval. Instead of saying, “Esa película estuvo muy buena” (That movie was really good), a Mexican might enthusiastically exclaim, “Esa película estuvo muy chida.” This linguistic twist exemplifies the lively and expressive nature of Mexican Spanish, where words like “chido” contribute to the colorful tapestry of everyday interactions, making conversations more engaging and dynamic.

Furthermore, the use of diminutives is another interesting feature of Mexican Spanish. Diminutives are formed by adding suffixes like “-ito” or “-ita” to words, indicating a smaller or cuter version. For example, instead of saying “casa” (house), a Mexican might say “casita” (little house). This linguistic phenomenon adds a sense of affection and endearment to everyday language, making conversations feel warm and inviting.

In essence, Mexican Spanish captivates with its blend of indigenous vocabulary and lively jargon, complemented by the charm of diminutives. These linguistic elements enrich everyday expressions, reflecting Mexico’s cultural heritage and fostering engaging interactions.  

2. Idiomatic Expressions.

Idiomatic expressions provide insight into the cultural nuances of Mexican Spanish. These unique phrases add depth and color to the language, often requiring a bit of cultural context to fully grasp their meaning. For example, “estar en las nubes” (to be in the clouds) is used figuratively to mean that someone is daydreaming or lost in their thoughts. So, if you see someone lost in reverie, you might playfully comment, “Parece que estás en las nubes” (It looks like you’re in the clouds).

Another example of a Mexican Spanish idiom is “ponerse las pilas.” This phrase literally means “to put on the batteries,” but figuratively, it conveys the idea of getting motivated, stepping up, or putting in extra effort. If someone needs to become more proactive or diligent, you might encourage them by saying, “Ponte las pilas” (Put on the batteries). These idiomatic expressions reflect the Mexican way of thinking and offer an engaging glimpse into the cultural fabric of the language.  

3. Pronunciation and Accents.

Pronunciation and accents play a significant role in distinguishing Mexican Spanish from other variants. One noteworthy distinction is the pronunciation of the double “ll” as either “y” or “sh.” In various regions of Mexico, the “ll” sound softens and is pronounced as the English letter “y” or the “sh” sound. For example, the word “pollo” (chicken) may be pronounced as “po-yo” or “po-sho” in Mexican Spanish, depending on the region. This particular variation adds an extra layer of uniqueness to Mexican Spanish, highlighting the language’s flexibility and regional diversity.

Furthermore, the intonation and accentuation of specific syllables can vary across Mexico. In northern regions like Chihuahua, the accent tends to fall on the last syllable of words; in Yucatán, Spanish is spoken with a slower pace and a unique intonation, reflecting the cultural and regional diversity within the country. On the other hand, in central regions like Mexico City, the accentuation follows a more neutral pattern without emphasizing any particular syllable. These variations in intonation and accent placement reflect the diverse regional characteristics and contribute to the rich tapestry of Mexican Spanish.  

4. Grammar.

While the overall grammatical structure remains consistent with other variants, there are specific grammatical nuances in Mexican Spanish to be aware of. The use of “vosotros” (second person plural) is rarely or never employed in Mexican Spanish. Instead, “ustedes” is used to address a group of people formally or informally. Moreover, variations in the past tense exist, with both the preterite and imperfect tenses used, each conveying different shades of meaning and temporal context. These subtle grammatical distinctions add depth to the linguistic complexity of Mexican Spanish.

Another example of how Mexican Spanish grammar differs from other types of Spanish is the usage of the past tense. While in standard Spanish, the preterite tense is commonly used to describe completed actions in the past, Mexican Spanish exhibits a preference for the imperfect tense in certain situations. For instance, instead of saying “Ayer fui al cine” (Yesterday, I went to the cinema) using the preterite tense, a Mexican speaker might say “Ayer iba al cine” to convey the idea of an ongoing action or to provide a sense of background context. This distinction highlights the unique grammatical preferences in Mexican Spanish, where the imperfect tense is often utilized to describe past actions in a different manner compared to other Spanish variants.  

5. Cultural References.

Language and culture share a close connection, and this holds true for Mexican Spanish. Exploring cultural references can deepen our comprehension of the language and its distinct qualities. One prominent example lies in the realm of Mexican cuisine. For instance, the term “torta” in Mexico holds a different meaning compared to its counterpart in Spain. In most of Mexico, “torta” refers to a type of sandwich made with a local bakery’s loaf of bread, while in Spain, it denotes a cake. Similarly, when it comes to vegetables, the avocado used to create guacamole in Mexican Spanish is referred to as “aguacate” (a word of Nahuatl origin), whereas in other regions like Latin America, it is known as “palta.”

By familiarizing oneself with these terms, not only does comprehension of Mexican Spanish improve, but it also offers a glimpse into the country’s vibrant culinary heritage. Understanding the unique vocabulary related to Mexican cuisine allows for a deeper appreciation of the cultural significance attached to food and reflects the richness of Mexican traditions.  

Conclusion.

Mexican Spanish is a vibrant and distinctive variant of the Spanish language. Its unique vocabulary, idiomatic expressions, pronunciation, grammar, and cultural references all contribute to its distinct character. If you ever require translation or localization services into Mexican Spanish or any other variant of Spanish, you can trust Australis Localization. We ensure accurate and contextually appropriate translations for all your specific needs.

Email us today! production@australis-localization.com

1. Use interactive quizzes and assessments to reinforce learning: Interactive quizzes and assessments are great ways to reinforce learning and help learners retain information. These can be in the form of multiple-choice questions, true or false questions, or even interactive scenarios where learners must make decisions and see the consequences of their choices.
2. Break up longer courses into shorter, more manageable modules: Breaking up longer courses into smaller, more manageable modules can help learners stay engaged and avoid feeling overwhelmed. This also allows learners to progress at their own pace and revisit specific modules as needed.
3. Incorporate elements of game design, such as points, badges, and leaderboards: Incorporating game design elements into e-learning courses can make the experience more engaging and motivating for learners. Points, badges, and leaderboards can incentivize learners to complete modules and compete with others.
4. Use storytelling to create engaging scenarios and narratives: Storytelling can help create engaging scenarios and narratives that help learners relate to the content and understand how it applies to real-world situations. This can be particularly effective for soft skills training, such as communication or leadership.
5. Include real-world challenges and case studies that allow learners to apply what they’ve learned: Real-world challenges and case studies can help learners apply what they’ve learned in a practical way, making the learning more meaningful and relevant. This can also help learners develop critical thinking and problem-solving skills. 
6. Use branching scenarios to allow learners to explore different outcomes: Branching scenarios allow learners to explore different outcomes based on the choices they make. This can help learners develop decision-making skills and understand the consequences of their actions.
7. Incorporate simulations and games that provide immediate feedback: Simulations and games can provide immediate feedback, allowing learners to see the consequences of their choices and adjust their behavior accordingly. This can be particularly effective for technical training, such as software or machinery operation. In addition, you can use elements such as video-learning to bring real-life situations to life so that they can feel closer to a real experience with another person.
8. Use mobile-friendly formats that allow learners to access content anytime, anywhere: Mobile-friendly formats make it easy for learners to access content on-the-go, allowing them to fit learning into their busy schedules. This can also make it easier for learners to revisit content as needed.
9. Provide personalized learning paths that adapt to individual learners’ needs: personalized learning paths can help learners stay engaged by providing content that is tailored to their individual needs and interests. This can also help learners progress at their own pace and avoid feeling overwhelmed.
10. Use data and analytics to track learners’ progress and adjust courses accordingly: Data and analytics can provide insights into learners’ progress and help course designers adjust the course as needed to improve the learning experience. This can also help course designers identify areas where learners may be struggling and provide additional support or resources as needed.

Now that you know the 10 ways to unify micro-learning and gamification in your e-learning courses, let’s take a look at some real-life examples:  

1. Product training courses: incorporate interactive quizzes and simulations to help sales reps learn about new products and their features.
2. Legal compliance courses for clients: Use storytelling and branching scenarios to help clients understand complex regulations and how to comply with them.
3. Safety training courses: Use simulations and games to train employees on safety protocols in a fun and engaging way.
4. Onboarding courses: Use personalized learning paths and assessments to help new hires quickly get up to speed with company policies and procedures.
5. Soft skills training courses: Use real-world challenges and case studies to help employees develop skills such as communication, teamwork, and problem-solving.

At Australis Localization, we understand the importance of engaging and effective e-learning courses. Our team of experts can help you unify micro-learning and gamification in your courses using Articulate Storyline.

We can also provide subtitling or voice-over services for your video-based courses to make them accessible and appealing to learners around the world. In conclusion, by incorporating these 10 ways to unify micro-learning and gamification in your e-learning courses, you can create engaging, effective, and fun learning experiences that will help your learners achieve their goals. Contact us to learn more about how we can help you achieve your e-learning objectives.

However, translations are not only a way to expedite the transmission of valuable information, but also a vital aid for people to access content which they wouldn’t be able to otherwise.

For an agency like Australis, committed to its clients, translations should always be convenient, accessible, for people who require it. The perfect example is creating subtitles for the hearing-impaired (also known as closed-captions), where accessibility is achieved thanks to written language.

Here, we’re able to enlarge the concept of linguistic solution through the use of specific tools which enable accessibility.

Another good example is Braille translation. Although the Braille alphabet may be the same between two languages, grammar and punctuation change radically, not to mention Japanese Braille, which instead of letters describes syllables. Therefore, the integration of both specialists and industry-appropriate tools is mandatory.

At Australis, we are currently in the process of becoming more engaged in accessibility, and that is why our translation and production teams are constantly training to bring about our main goal: delivering quality, no matter the solution needed.

Stay tuned! Be part of our new accessibility projects and remember that choosing quality means choosing Australis as your partner in specialized translations.

In a world that is more connected than ever, the translation of Legal documents has become a necessity. Just a few possible scenarios where Legal Translation is needed:

• International Lawsuits
• Domestic Lawsuits where the parts don’t speak the same language
• The translation of evidence (for example audio or video recordings)
• eDiscovery processes where part of the documentation is in a different language
• International arbitration cases

With global trade and migration, Legal scenarios that used to be rare are now extremely normal. In this article, we will discuss some of the key aspects to consider when dealing with Legal Translations and give you advice on what you can do to help your translation team.

“Legalese” – Different in every country

It is commonly known that Legal text has its own language, a language that it is said only lawyers can understand. Even though that is a bit of a humorous exaggeration, it is true that Legal text is written in a very particular way that is different from every other type of content.

What is not so known is that the form and style of Legal text change from language to language. It is not enough to just translate the text; an accurate Legal translation must reflect the style used on the Legal texts that are written in the target language.

And this is true not only for different languages. There are strong differences in how Legal text is written in different countries that share the same language. When you compare, for example, Legal texts from Mexico and Argentina you can find differences in the grammatical constructions and in the expressions used.

Experts only: Key points and challenges of Legal Translations

For starters, the biggest obstacle to surmount is by far the differences between Legal systems. Every country has its own set of laws and sometimes even the basis of the Legal system can be different. For example, there are Legal systems based on the Common Law (where previous judicial opinions are of primary importance, such as the US), systems based on Civil Law (where codified statutes predominate, such as France or Germany), mixed systems, etc.

It is also very usual to find Legal terms that don’t necessarily have a direct translation because they don’t exist in the target country, and that require further explanation for the reader to understand them.

It is important that the translators have experience working with Legal content and are knowledgeable on the style and terms used in the target language and country. Translators need to adopt the writing style of local lawyers. This makes the text easier to read and understand which is what you must always aim for when translating.

Working with the right reference materials is key. Governments around the world usually have Legal Dictionaries online that are useful resources when looking to understand the meaning of a specific term.

In some jurisdictions, you will need to certify your translations in order to be admitted by the court. While this varies from country to country when this is a requirement you will need to receive a physical copy of the translation by mail, which must include the translator’s seal, signature, and license number.

Accuracy is key on Legal Translations. A missing period or a moved comma can change the meaning of a sentence. When hiring a Legal Translation Agency please make sure to ask them about how they ensure both accuracy and consistency across all your files. You can’t afford a mistake in a Legal process.

For this type of content receiving a translation performed by a single translator will not be enough. To ensure quality, it is important that the translation is reviewed by a second translator who is also specialized in Legal Translations. A fresh pair of professional eyes can detect errors or improvements that the initial translator might have missed.

Helping your Translation Team

You are a critical part of the translation process. Here is a shortlist of actions you can take on your end to help your translations go smoothly:

1. Be available for questions: it is important that the translators understand 100% of the text before they translate it. Leaving things ambiguous can result in serious mistranslations.
2. Whenever possible, make sure to send fully editable files: Non-editable files such as PDFs require either OCR or manual recreation, and with either process, you run the risk of introducing distortions in the text. Spending a bit of time looking for the original editable files usually pays off in cost, time, and accuracy.
3. Reference Materials: please send all the reference materials you have available, including information about the plaintiff and defendant, about the lawsuit itself, and previous translations (if applicable). This helps the translators have a better understanding of the documents they are translating, which results in a better translation.

Closing words

A faulty translation can derail your Legal Process. Keep in mind how important it is to choose the right people for your Legal Translations, and what you need to double-check with them before trusting that team with your translation needs: They need to be Legal Experts (both in the source and in the target language), they need to be Accurate and they need to have a solid Quality Process.

We hope that the information in this article helps you in all your future Legal Translations.

At Australis Localization, we have a long track record of Legal Translations. We can also provide Sworn Translations for many Latin American countries. Do you need our help with your Legal content? Contact us at production@australis-localization.com

Despite their tight relationship, the English-Spanish pair is specially affected by a language variation that occurs in the translation process. Such variation is referred to as “false friends”, i.e. words with very similar or identical spellings, but with different meanings between the two languages.

At Australis we make sure that all our translations are accurate and truthful with respect to the original documents provided by our customers. This is why we have put together the following Top 10 of those words that are commonly mistranslated and whose meanings change radically from one to another. Let’s get started!

#10 Fish or fruit? The tuna case.

The word “tuna” is a very misleading word to translate, especially if it is into Mexican Spanish. Why? Because tuna in this country is a popular, very thorny green fruit obtained from the cactus family, also known in English as prickly pear; while on the other hand, tuna as we know it, is called in Spanish as “atún”. No matter which one you prefer, they are both delicious!

#9 I didn’t realize Spanish was this difficult.

When you realize that the Spanish word “realizar” implies the accomplishment of something rather than having knowledge of it, you begin to understand that translating is an activity that involves a high level of judgment, reading comprehension and language proficiency, since words that seem similar may have very different meanings from one another.

#8 Dressed to translate. 

In Spanish, the word “fábrica” refers to a factory, or an industrial production business; for example, a fabric factory that manufactures clothes. Similar writing: yes. Similar meaning: Not even close!

#7 The mistranslation that became a meme.

In Latin America, an English language teaching company ran a successful marketing campaign through a TV commercial in which one of its characters was totally ignorant about the English language. What was the key ingredient? This character was unable to understand the difference between the words “éxito” (success) and “exit”, which triggered a series of funny conversations. Such was the popularity of this campaign that it even became a well-known meme in Internet.

#6 What do you prefer? A billion dollars or a “billón” dollars?.

Although billion and “billón” are very similar in spelling and pronunciation, as numerical or monetary units they are totally different magnitudes. For example, the billion used in the English language corresponds to the unit followed by nine zeros, which could be correctly translated to Spanish as “mil millones” (one thousand million). On the other hand, the “billon” used in Spanish is the unit followed by 12 zeros (therefore corresponds to one million million). Thus, a “billón” is a larger number or quantity than a billion. A bit complicated, isn’t it?

#5 A different kind of joy.

Learning a new language is a unique experience because when you start to recognize words or understand conversations you are totally excited about it as you become more and more proficient. However, if you wish to explain this sensation in Spanish, better not to use the word “excitado”, because although it is similar to the word excited, this word refers to the provocation or stimulation of a feeling or passion; that is, it is used for more intense and intimate emotions.

#4 A medical mistranslation.

For inexperienced translators, the concept of childbirth can be difficult to translate. Why? Because in Spanish the word “labor” can be translated as “mano de obra” (a kind of work force). This is totally correct, but that’s an example of the importance of understanding that contexts matter too much when dealing with languages. The word “parto” would be the correct translation for labor, but only if it is being used in the field of obstetrics or medicine in general: If we were talking about companies, production forces or economy, “mano de obra” would be correctly applied. Both imply physical effort, but they are not the same thing.

#3 Fortuitous events, different meanings.

As we have seen previously, the fact that two words are similar does not mean they mean the same thing; in this case, the Spanish word “casualidad” is very similar to casualty; however, far from referring to an injured person, it is related to the probability of an occurrence. Both can be related to an unexpected event, but there is a big difference between the probability of it and being an actual victim.

#2 Don’t get angry, argue!.

If two people disagree and get too enraged they can find themselves in an argument, which can lead to a major conflict. However, in Spanish the word “argumento” is used for a situation almost contrary to the one described above: that is, a reasoning that proves, disproves or justifies something, usually as part of a civilized, non-violent discussion. However, it should be noted that “argument” as a word of the English language, can also be used to express a reason, and we can see this word most often used in the legal context.

#1 Actually, Spanish is more complicated than it seems.

This is one of the words that brings the most conflict to translators as well as to Spanish speakers who are just learning to speak English. “Actualmente” might seem that its direct translation is “actually”, however, it would be “currently”. What’s the difference? In Spanish “actualmente” refers to something that is happening right now or recently, while “actually” is more commonly used to express that something is true and real, the correct Spanish expression for that would be “en realidad”. That being the case, avoid this common misconception and understand that actually and “actualmente” evoke two different ideas.

We hope this top 10 of commonly mistranslated words has been to your liking.!

An example of this would be the different flavors of Kit-Kat chocolate in Japan, such as the flavor of Green Tea or Sweet Red Beans. However, the success of this popular brand of sweets did not lie only in the adaptation of its product to the palate of the Japanese people, but also in the understanding of their language.

Kit-Kat’s marketing team realized that their brand name is pronounced in Japanese as “kitto katto” (キットカット), which sounds a lot like “kitto katsu” (きっと勝つ), which translated into Japanese means “We will win for sure.”

Thanks to their knowledge of the language, they were capable to generate a promotional campaign that has been effective so far; such activity consisted of focusing marketing efforts towards the concept of obtaining good results, for example, parents give them to their student children to inspire them for successfully pass their exams, also they are given to friends and relatives to wish them good luck.

Although in this case Kit-Kat had a golden opportunity due to the similarity of the japanese language with its brand, what happens when the target market and the language are not known for the marketing team?

Well, the answer to that question meant the HBSC banking group an investment of $10M USD for a re-branding campaign. The reason? Its 2009 slogan “Assume Nothing.” which was meant to exemplify that the bank was transparent in its financial operations, was mistranslated globally as “Do Nothing.” This caused a reaction in which their clients thought that the bank’s financial managers would not be held responsible for their actions, whatever they were.

This was a perfect example that translation in marketing is not just about changing words from one language to another, but about providing a professional translation that understands the value proposition of a company and can represent it with the right words depending on the context of the language and the target market.

Now a mistake directly related to language misunderstanding; the Parker professional pen brand wanted to enter the Mexican market with a very attractive slogan: “It wonk leak in your pocket and embarrass you.” However, their fatal flaw resided in their translation efforts, since their poor understanding of the Spanish language led them to translate the word “embarrass” as “embarazar” (getting pregnant); thus, its slogan was translated into Spanish as “It won’t leak in your pocket and make you pregnant.” Not Parker’s greatest move, that’s for sure.

At Australis, we always emphasize that translation and localization must be carried out by certified experts who know both the language to be translated and the target market to be reached.

If the previous examples still do not convince you of the importance of specialized translation services, a study by the company Common Senses Advisory reveals the following:

• 40% of consumers would not buy products in languages ​​other than their native ones.
• 65% prefer multimedia content in their native language (despite content being shown in another language that they are equally fluent in)
• 73% are interested in reviews of products or services in their native language.

Therefore, if you are willing to invest in marketing and your target audience includes people of other nationalities and languages ​​other than your own, your best choice is to approach an agency specialized in translations to avoid any kind of misunderstanding.

If you want to adapt your current marketing strategy, your social media content, your website, and even legal documents to another language, Australis is your most reliable option. Don’t forget to request a quote today. We hope to translate for you soon.