Can a bilingual coworker translate that for me?

Let’s look at the idea of having a bilingual member of the staff perform translations. Is this person trained in translating material? Consider that the employee likely has responsibilities to worry about before the added translation task. Would it be a good idea to give this individual more work and risk potential burn-out? It is unlikely that this person is trained in translation. Professional translators are linguists and subject matter experts in both your industry and in translation. Using the proper terms in both the original and the target languages ensures the success of your communication.

Is it worth the cost?

There are so many reasons why professional translators will save you time and therefore money. An experienced translation company understands the proper order of operations involved in translating material. From accurate translation of materials, to matching design layout with this original language, they do it right the first time, so your business can stay on track.

Accuracy is crucial!

Last but certainly not least is accuracy. A simple internet search will turn up hundreds of stories of improperly translated materials that ruined deals and damaged businesses. For example, a 2017 article produced in Britain and translated into German, meant to persuade members of the E.U. of the importance of “Brexit” had disastrous effects. This article was originally written in English, but the German translation was complete gibberish. Nearly every single line had grammatical errors. As a result of these mistranslations, the article was heavily damaging to the movement. The culprit of the botched translation was an internet web-site translation.

Some think translation is not “real work” and anyone can do it, especially if they have access to the internet. This clearly is not the case. When translating ideas and information from one language to another, hiring professional translators will elevate your business, and will save you time and money. Professional translators preserve the ideas you want to communicate, ensuring that nothing becomes “lost in translation”.

At Australis Localization, we take translating very seriously. Our team of dedicated translators are professional linguists with years of experience working in your field. Contact us today for a free consultation and let us show you why we are the best!

In the last couple of years, the growth of African languages in the United States has been exponential. Newly released data from the US Census Bureau finds African languages are among the top ten fastest-growing languages spoken in the United States. The Census list features three groups of African languages: Amharic/Somali; Swahili and other Central/Eastern/Southern African languages; Yoruba, Twi, Igbo, and other Western African languages.

The growth has gone from roughly 723.000 to more than 1.7 million people in the last decade. Some of the predominant concentrations of African immigrants are Washington DC, New York City, Houston/Dallas, Columbus (Ohio), Atlanta, and Minneapolis.

The arrival of African immigrants will continue to increase. North America remains a top destination for over 20% of Africans who want to leave the African continent.

The growth of Ethiopian languages in the United States

The Ethiopian diaspora across America is the second-largest community after Nigerians. Almost a million Ethiopian native immigrants are estimated to live in the United States, of whom about 250,000 are concentrated across Washington DC, Virginia, and Maryland.

The largest Ethiopian linguistic groups are Amharic, Oromo, Somali, and Tigrinya. Amharic tops first in 8 US states: California, Nevada, Colorado, South Dakota, Washington, Virginia, and West Virginia.

This demographic growth and continuous flow of immigration arriving in the US greatly increased the demand for Ethiopian translations in the US. This presents a great opportunity for companies wanting to reach out to this cohort. It becomes crucial for any business in the United States to find the right localization agency with the resources to ensure you speak to this audience with a culturally adapted message.

At Australis, we bring down language barriers to help you deliver a more clear and efficient message to a growing Ethiopian population in the United States. We deliver superb quality, fast turn-around times, and have competitive rates for all Ethiopian languages. Do you need help translating your content to Ethiopian languages? Contact us Today!

More information about our Ethiopian<>English translation services.

In this competitive and globalized world, seeking other markets for your products and services becomes an opportunity and a need. The importance of translating and culturally adapting your online communication, user guides, website, and digital marketing to specific locations and markets is crucial to find success and growth.

What it is not completely apparent is that without finding a professional Desktop Publishing (DTP) service, your attempt to smoothly translate your document could be jeopardized.

What exactly is DTP?

DTP or typesetting is basically the practice of giving the finished product its professional look. It is the adaptation of digital files to keep your designs consistent between languages. It allows the translation to be perfectly formatted in order to ensure that the new document is of the same high quality as the original.

After completing the translation, multilingual DTP specialists feed the translations into the design file, adjust font sizes or tweak the layout to accommodate text length, make sure all characters display correctly and that the document looks as good as the original.

Languages are unique 

Let’s don’t forget that languages have different rules when it comes to publishing – there’s not a one‑size‑fits‑all approach to multilingual typesetting. In Japanese, certain characters cannot be at the end or the start of a line. Arabic, for instance, is written from right to left and their linguistic system does not include hyphens. Many languages tend to expand when you translate them. So while you might have 500 words of English text in your source file, that same paragraph in Spanish could end up being over 600 words.

Translating something like an advertising poster, a set of blueprints or a multilingual website design requires a more technical approach to translation. With DTP your files are all translated in the original format you created them in, meaning you are ready to publish as soon as you get them back from your translators,

The importance of cultural relevance.

Another important point to make is that cultural relevance and appropriateness of images can have a huge impact on the success of your product. That’s why, as part of our typesetting process, changes could be suggested in order not to offend your potential customers.

Let’s imagine you have spent months working on new marketing material, brochures, and promotional posters. You love how it looks, but now you need to translate it to different languages. In this case, you need to find a multilingual translation agency that has an in-house professional DTP team. You need skilled desktop publishers and graphic designers to know how to place that text back in the file without ruining the layout.

Choose professional translation services 

DTP is a MUST if you are looking to translate your solutions and go global. There is no need to take the risk and throw away any of the great work that has been done.

Work with professional translation agencies that offer DTP services. This will give you peace of mind and save you endless hours of formatting work.

“Using your style & preferences guide our work is going to be impeccable”.

How does is it work?
At Australis, preference management is our distinctive service. We add the most value by using your preferences to assure completely satisfactory translations for you, accurate in form and meaning. Our team of professional translators will use your style & preference guide to guarantee our top quality approach. As you know, there are different ways to express and translate the same concept or idea, but the accurate way is the one that we documented together.
For multilingual communications, your preferences are essential to achieving our quality-assured translations. We’ll apply the terms and expressions that you selected to use, and remove all those you instructed us to avoid. Furthermore, your style & preferences guide also involves the exact tone that you prefer, to perfectly reflect the voice of your brand.

“You may decide to use a completely formal language or the contrary, a totally casual tone, something more reader-friendly”.

We’ll help you create your style & preferences guide.

Documenting your preferences is of key importance, it should be well planned and implemented. We guide you step by step to create and maintain updated your style & preferences guide. From there, we’ll be able to work as your colleague and not merely as an external resource, translation quality compliance increases and full fill your expectations, without ever losing your valuable time again.
Even though not all providers offer this service, at Australis, we consider ourselves as part of your team. Therefore, our professional linguists will be instructed to fully understand and apply your specific needs in terminology, expressions and style or tone. All your preferences will be documented in your company’s guide that is constantly updated as new projects are worked on. Fluent communication with you will result in a constant improvement of your style & preferences guide, revising and adding new valid preferences all the time.

“By using your translation style & preferences guide, we’ll perform a faultless work”.

If you have any further questions on how style & preference management works, please get in touch with us: production@australis-localization.com we’ll get right back to you!

We’ll make you feel well cared for, and this will be reflected in the final quality of all your translation projects.

We understand that to meet today’s globalization demands you need translations with standardized quality. In addition to that, we will also give you a human quality, with care and meaning, because for us nobody is standard. We know you are unique and we will continually apply the Style & Preferences Guide that we create together especially for your company. This way you will have the peace of mind that your translation projects will be treated with the special care of something unique.
We imagine that managing a massive volume of translations demands a completely systematized service. But we prefer to give you meticulous personalized attention, really tailored to your needs. We want to make you feel listened to, understood and attended to in every detail. Therefore, in your translation projects, we will apply all the steps of our Linguistic Engineering Process, to deliver high-quality translations, but you will always feel the warmth of our personalized attention.

Let’s have a conversation about your translation projects, your specific needs, and preferences that nobody else has.

We can’t stop the speed and globalization of this world, but we’ll help you express the values of your company in the local language of each of nation you want to reach. Let us work by your side, with speed, accuracy, and the personalized attention that you had not even imagined.

For everything to run easily, guarantee quality and reduce costs
at Australis, we systematically apply our Linguistic Engineering process.

Within our process, the first stage is preparation, which is worthwhile because it avoids inconsistencies that are magnified when translating to each new language. We work by your side to guarantee the complete preparation of your content, before starting the translation, localization, and proofreading of your material. In the following stages, we detect the previously translated content to save time, money and also document it in the Style & Preferences guide of your company.

We’ll help guiding you throughout the whole process. From the revision of the content in the original language, we can guide you to standardize the terminology and measurement systems for your clients’. We’ll take into account the needs of all areas in your company such as production, marketing, sales, customer service, etc. to settle and define together the descriptions of your products or services that are consistent in all the languages you need.

At Australis, our Linguistic Engineering process ensures that your original content is consistent in all languages.

It is likely that your translation work is highly specialized and our contribution of value consists precisely in guaranteeing an optimal localization for each language. It doesn’t matter if you need something simple like a multilingual website or a complex work that requires different projects such as sales materials, user manuals, online help guides, website and social networks, contracts, warranty policies, etc. what’s important is that we apply our Linguistic Engineering process to each project regardless of its scale.

If you have more questions or want to know how we can apply our Linguistic Engineering process to your translation and localization needs, please contact one of our expert collaborators.

Regardless of the particularities of each language, the most important consideration is to understand the spirit of the message, achieve the objectives and ensure that regardless of cultural barriers, customs and behavior, we need a professional translation to be sure that our message reaches our readers correctly. These are the considerations and analysis that you should take into account:

1. Precision:
   Accurate communication depends on an exact translation, which makes the meaning of the message understood, without adding or eliminating information and data. That is why we are dedicated to researching the local terminology, we carry out the conversion to the local measurement systems and very important: we fully understand the needs of the message sender.
2. Personalization:
   Before making a translation, we must be sure that we fully understand the needs of who issues the message, what it wants to achieve, who its target readers are, segmented into particular profiles by their ages, cities, countries, professions; this depends on the total customization of our translation, which can even use specialized terminology or local words, depending on the effect we want to achieve.
3. Style:
   It is the tone in which the sender of the message wrote his original text and it is up to us to preserve that intonation. Regardless of the particularities of each language, our duty is to reflect the intention, attitude or tone of the message, whether for fully formal texts such as legal documentation, to literary translations or advertising and marketing material.
4. Clarity:
   Our goal is to reach the absolute clarity of all the texts and the total comprehension of the messages, keeping the translation in a brief, concise way that manages to quickly express the meaning of the message.
5. Localization:
   Our goal is to ensure that a text is read fluently, to make the reader feel that this was written in their own language and it is not a translation, which interrupts the understanding, breaks the message and betrays a bad translation.
6. Specialization:
   We must honestly acknowledge that we cannot completely master all languages, all subjects, all idioms, and specialized terminology. For this reason, we rely on our team of linguists, scattered all over the world, who are experts in their mother tongue and also specializes in Industries similar to yours and the topics that we must translate.

You can have the absolute certainty that you will obtain an Excellent Translation, working with our expert team of professional translators, specialized in the topics that you need. If you have any further questions, please get in touch with us, we’ll get right back to you!